Atlantic City Fashion Week

Atlantic City Fashion Week Review

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Published: 07 October 2019

Posted by: Anonymously

A fashion production is nothing without the skillful and creative teams that promotes, market, and provide media for the events. On June 21, 2014, Lamont Bowling and his wife Jeana Bowling, on behalf of their company Atlantic City Fashion, entered into a contract with Lucid Brand Media, a Philadelphia based Public Relations Agency, to provide communications material and solicit media coverage for the 5-day event. To date, the agency has not received any payment or communication to settle the account. For three months, Chandra Deal, President of Lucid Brand Media, and her team worked tenaciously to develop communications plans and marketing strategies to promote Atlantic City Fashion Week’s fifth season runway production. In addition to coordinating media coverage and creating press material, Deal and her team spent numerous hours in meetings with the Bowlings to discuss current progress and future goals. On September 8, 2014, just days before the first event took place, Deal received an email from Lamont Bowling to cease and desist work with no explanation. Upon honoring their request as stipulated in their contract, a service bill was generated for the hours worked since executing the contract in June. In total, the Bowlings skipped out on a $6,000 bill. Starting a business is hard; maintaining a business is even harder. Ripping off a start-up company is pure evil, deviously calculated, and unethical. A company who claims to generate nearly $200,000 in revenue each season (according to financial reports discussed with Black Enterprise), should be well prepared to have a budget to cover public relations activities, as well as other efforts necessary to operate and promote the show. On average, a typical public relations consultant fee is estimated to be billed at $150/hour or about $3,500 a month. This cost increases considerably for events, depending on the complexities, and even more for celebrities. This statement is not intended to bash Atlantic City Fashion Week, but to shun producers who operate businesses by cheating from the works of others. To publicize those who scandalously seek financial support and sponsorship, but intentionally avoid responsibilities. Ripping off businesses is not uncommon; however, it is something that has become an epidemic occurrence as more start-up businesses emerge. I encourage you to stand against unethical business practices and withdraw your support to those who drain others with their deceitful proposals. ATLANTIC CITY FASHION WEEK PREYS ON SMALL BUSINESS OWNERS FOR THEIR FINANCIAL GAIN! .

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