The job of a marketer is tough. He/she has to get customers for a brand, enhance its visibility in the market and ensure that the current customers return.
But the complexity of the job doesn’t entitle the marketer to resort to wrongful means. There is no justification to cheat or deceive others. Lewis Howes is a black hat marketer and it’s time that he gets exposed. He is lying to the internet by saying he is an expert in digital marketing and a professional service provider.
Lewis Howes is not only using wrongful means to promote his business but he lies without hesitation as well. He has created a huge web of lies, telling others how they can change their lives and how they can market their brands effectively. He is a cybercriminal and he isn’t stopping any time soon. Moreover, he has a powerful and nearly unidentifiable plot. So finding out his reality is really a difficult job. There is a reason why Lewis is so successful and why he has such a large network of entrepreneurs and marketers. He helps them in getting ahead through his wrongful means as well. His climb and his current level of success might seem inspirational but the truth is harsh and it explains a lot of things.
How am I aware of Lewis and his malicious acts?
I had gotten in touch with him through his ‘Inner Circle’. I am a web marketer myself and I know the various concepts of this craft. I had come across Lewis online when I wanted to increase my knowledge of social media marketing. Lewis markets himself as an expert in social media marketing and he is one of the biggest brands in this sector. Like any other normal person, I also got cheated by Lewis’s online personality. As I discovered more of his content, I realized how he has created a false impression on everyone. And I was in shock when I found out his reality.
He is a dangerous guy and certainly a person who should be exposed. He uses wrongful methods to boost his growth and he teaches those malicious methods to the members of the ‘Inner Circle’ as well. He is creating an army of cybercriminals and most of the members don’t even know that the activities they are doing to accelerate their growth are crimes by law. Trust me, Lewis Howes is cheating thousands of people and giving them knowledge which will ultimately destroy their businesses. It is essential to generate awareness regarding Lewis and his malicious programs. This article will throw more light on his activities and how I found out about his schemes.
If you don’t want to read it all, the summary is Lewis is running a huge criminal organization and he hides it with a fake personality and large marketing endeavours.
Who is Lewis Howes after all?
Before I begin discussing how Lewis deceives people and how he is running an organization of cybercriminals, let me first make you’re familiar with him and his life story. It will help you get an idea of how he has created a fake personality for his business. He has put a lot of effort into creating his fake personality. And it can fool anyone at first.
He has a Wikipedia page as well. And if you want to find out the details of his life story, I suggest you visit the page and get to know the same.
Lewis Howes was born on March 16, 1983, in Delaware, Ohio. He has written multiple best sellers and runs an online business of social media marketing coaching. He is also an esteemed lifestyle entrepreneur and has a Top 50 podcast. He was a pro athlete before he became an entrepreneur. All these details seem legitimate and quite inspirational, to be honest. He runs the podcast called ‘The School of Greatness’ and sells its merchandise. He sells courses on social media marketing and is the owner of the ‘Inner Circle’.
One might think Lewis is a trustworthy guy who does no shady business. But what you see here is far from the truth. Considering Lewis’s background and his experience, one begins to doubt his magnitude of success.
I was also awe-struck by Lewis’s level of success. He has grown phenomenally. I was saddened when I found out that Lewis actually uses black hat marketing methods to maintain his success.
For those who don’t know what black hat marketing is, here is a definition from Webopedia:
Black hat SEO refers to the use of aggressive SEO strategies. It uses tactics which focus solely on search engines and not on the human audience.
It seems pretty harmful, right?
But Lewis goes one step further. He advised his customers to hire hackers and use other malicious cyber elements to beat the competition and climb up the ranks. He uses blackmail, extortion and many other cyber crimes to achieve the desired results. And after using these devious methods for this own benefit, he has started teaching them to his ‘special students.’ Not every student gets to find out these tactics. Only those get to know these tricks who are a part of his ‘Inner Circle’.
Lewis claims to help his students reach phenomenal online success. He boasts of his students making 6-figures and 7-figures a year. But what he doesn’t share is how his students are able to grow this fast and without much effort. Cyber crimes are a major global threat and it’s an unfortunate fact that influential people like Lewis Howes are a part of it. He is not only using these criminal methods but he is promoting the same and it’s vital to put a stop to this person. God knows what kind of damage he has done to society.
Another major reason why he is so dangerous is the fact that he has a strong network of cybercriminals. You wouldn’t be able to find anything against Lewis online. Why? Because he gets all of the complaint removed.
It is important to put a stop Lewis’s work. He has done a lot of damage and many of his students are unaware of the legality of the practices Lewis is telling them.
How I found out Lewis’s Harsh Reality
I had come across Lewis and his content last year. He runs a podcast called The School of Greatness. In this podcast, he discusses success stories and he interviews successful people. It’s quite attractive and it’s hard to realize that Lewis is running this podcast for the sole purpose of maintaining his fake personality. If it weren’t for this podcast, it would have been quite easy to find the reality of this guy. That’s because ‘The School of Greatness’ has helped him gain plenty of organic followers and it’s the first stage of his malicious plan.
When I heard his podcast, I was quite impressed. He tells you about his marketing and his courses in-between the podcast just like an advertisement. I thought, ‘That’s great’. I used to listen to his podcast daily during the commute.
One day, I visited his website (lewishowes.com) and I found out his books and courses. He is a lifestyle entrepreneur and I found a number of information products. He has courses available for new visitors and those who are not familiar with his work. You can join the ‘School of Greatness Academy’ which gives you lifestyle advice and helps you identify your life goals and priorities. The second course is ‘Make More Money with Webinars’.
You can also find his books on the website. But the main highlight of his store is the ‘Inner Circle’. You can only join it after going through a step-wise process. Most of the times, it’s after going through a webinar.
I was intrigued by the ‘Inner Circle’ because it was about growth acceleration and marketing. As I said earlier, I’m a digital marketing executive myself and I was looking for ways to upgrade my skills and enhance my knowledge. I thought Lewis’s Inner Circle was a legitimate scheme. I was wrong. If I had even a tad bit idea of his illegitimate schemes and his malicious schemes and his illegal activities I would have stayed away from him. But at that time, I thought of Lewis as a marketing expert who was willing to share his strategies with others.
I joined his ‘Inner Circle’ where he used to discuss the same basics most of the time. I had to pay $1,997 to become a part of this prestigious group of his. After a few days of my joining, Lewis sent me a message of discussing a ‘secret’ technique that can get me ahead of my competition and make me a 6-figure entrepreneur within 4 months. I was excited. This was the kind of content I had paid for and I wanted to get the wisdom Lewis had to share. I agreed, and Lewis told me I’ll have to pay an additional $2,500 to get access to this course. I was a little disappointed to find another paywall but I paid. In that 2-hour long video, Lewis started telling me about hiring ‘hidden’ agents and marketers who increase the traffic of your website for a fee. They only need to know my website and get a little payment. They will handle most of the project. He then started discussing how one can sabotage the competition with the help of these agents and marketers.
I was susceptible at first. Lewis wasn’t sharing any secret methods or wisdom. No, he was only sharing illegal methods to win over the competition and get ahead in the market. I wasn’t able to understand if it was a completely black hat or not. But midway into the course, it was pretty clear that all of these methods were illegitimate and harmful. Lewis was clearly saying that ‘You should follow all precautions to keep your privacy safe when you work with these guys”. He meant to say that you will have to keep your location hidden and talk anonymously with the marketing expert you are hiring. When did I ask him what do these experts do? He simply said that I shouldn’t care what they do. They just get the job done. He gave examples of the success of these marketing methods. In one of the examples, he shared one of his students who got his competition’s website sabotaged with a DDoS attack. He also mentioned how the hidden agents will help me in the process and without them, I couldn’t execute this strategy.
In another method, he discussed defaming your competitor and positioning your brand as the perfect one in front of your audience. He gave his brand as an example. He discussed how his brand is near perfection whereas no other lifestyle coach is able to match his level of reputation.
At the end of the course, he put in a little CTA mention of another course like this one. That course was about some more methods that help in social media marketing. I was now certain that Lewis was promoting the services of some cybercriminals. His whole lifestyle entrepreneurship and coaching products are a part of his fake personality. He is cheating thousands of people by saying he is going to teach them marketing techniques or basics. He is not doing any of it. He is only marketing the services of some hackers and cybercriminals and he is telling his students that these unethical activities are ok to do.
No, they are not.
Do you know what a DDoS attack is? It gets a website or service taken down by swarming the servers with a lot of traffic. This is an unethical method and it can get you to put in jail. Distributed denial-of-service attacks are illegal in the US and the European Union. You will end up facing a lot of jail time apart from losing the online business you put effort into creating. You might not even realize that you’re doing an illegal activity.
Lewis tells others to use these strategies for growth. And he doesn’t inform them that all of these methods are illegal and they can get them in trouble. He is just marketing these methods and he makes sure that he remains untraceable while he does so. He is telling you to contact cybercriminals and avail their services for building your business. Trust me, I’m a marketer and I can assure you. There are legal ways and legitimate techniques to build an online business.
Lewis is marketing wrongful activities. It’s also clear that he is using them for his own benefit too. He is ruining countless lives through these malicious schemes. His whole online personality is a lie. He has created his deceptive business with much cunning. He has created a flawless and near-perfect online brand to lure people. His whole persona is a danger to society. He is a big cybercriminal who is hiding his reality through fake information products.
I stayed within his ‘Inner Circle’ for some time. I questioned him regarding the legality of his marketing methods and what are the chances of me getting caught by the authorities. He told me that the methods he discusses ‘could be a little shady’ but I shouldn’t worry about getting caught by the authorities. His ‘agents’ handle all the methods with perfection and all I have to do is to follow his instructions properly.
I asked him if he uses these methods himself and if I want to get in touch with these ‘agents’ what approach should I take?
He told me that he has used these methods. And he also told me that I can simply notify him about the project I want the ‘agents’ to handle. He will manage the communication from that point on. This detail increased my suspicions further because now I was certain that he wants to hide his reality. I told him I want to contact the ‘agents’ myself because I want to manage my projects. He kept declining and then, he removed my membership of the ‘Inner Circle’.
When he removed me from the ‘Inner Circle’ I became sure that the methods he shares are illegal and quite frankly, very harmful. I also realized that his primary source of income is connecting innocent businesspeople with criminals. He is lying to his millions of followers and he is not stopping any time soon.
How he finds his preys
The success of any scammer and cheat depends on his plan and strategy. I will have to say that Lewis has implemented very powerful strategies to lure people into his vicious cycle. He has a powerful presence on multiple social media platforms. This presence helps him in maintaining his pristine personality. It helps him connect with innumerable people and increases the odds of getting customers for his ‘agents’.
His social media personality is pale. He tells you that most of his 6-figure and 7-figure earning students use basic marketing tactics. There is no mention of any exclusive classes or marketing tricks. This helps him to silencing any claims or allegations regarding his criminal activities. When you have thousands of people following a guy, you wouldn’t dare to speak a word against him.
He keeps his malicious acts hidden. They are too deep within his organization. You first have to know him, then become interested enough to visit one of his webinars and then you need to possess the cash to join the ‘Inner Circle’. After that, you need to have sufficient cash to buy one of his ‘Inner Circle Courses’. After that, Lewis will tell you about the cybercriminals he works with to help you reach your dream level of earnings.
At that stage, you would have invested too much of your time and money to say no to him. And according to him, he is doing all of this to help you and not himself. This guy lies all the time. His podcast and his courses, they all are full of useless information. They are only ways for him to strengthen his online persona so people wouldn’t even notice the reality.
Social Media Presence
Lewis has a strong presence on multiple social media platforms. On Instagram, he has a million followers for his brand. I wonder how many of those people are real and how many of them are products of his marketing agents.
Most of his followers are fake and he has bought them from his ‘marketing agents’. I know that because there was a course about getting 10,000+ followers overnight with one investment in the Inner Circle.
Spamming on Facebook
On Facebook, he runs ad campaigns for his upcoming events and products. Just like on Instagram, his Facebook persona is also full of rubbish posts about his expertise and how he is a great guy. He puts a lot of effort into maintain his online personality and his social media presence helps him in the same.
On Twitter, he has some hundred thousand followers for his brand. Twitter doesn’t have many bots and they put a lot of effort into preventing any bots from using the site as well. Due to this reason, there’s a drastic difference between Lewis’s followers on Instagram and Twitter. It clearly indicates that he has bought bots to increase his number of followers.
It’s sad that people like Lewis are roaming around freely with no sense of accountability whatsoever. He has been destroying the lives of numerous people by selling vicious and illegal marketing tactics. He uses the social media platforms to find preys for his scams. People get lured by his large following and his ‘feel good’ content. They don’t know that behind all those fake smiles is a criminal.
I was shocked when I found out Lewis’s reality. I thought he was the right guy to take inspiration from. But now I’m 100% sure that Lewis is a cybercriminal. He sells the services of other criminals and he does so with great cunning and deceit. It’s a shame that he is ruining countless lives and he isn’t held accountable for such crimes.
What do you think of Lewis’s deceitful strategies? Should he be allowed to propagate these illegal activities and ruin lives?