Lloyd Knapman, who is he?
Lloyd Knapman is a 25-year-old former broke college student who claims to be a digital marketing Genius. At age 18, he left university to follow the path of online marketing. The entrepreneur does affiliate marketing and sells products that have to do with Internet marketing. He also teaches young entrepreneurs how to achieve success and become wealthy.
To comprehend Knapman’s promises, one should become familiar with affiliate marketing, first.
What is it?
Simply put, it is a marketing technique that allows product owners to attract a bigger audience by allowing others (or affiliates) to recommend the product to customers. The affiliates present to the product in many ways, mainly on social media, such as promoting and sharing it on a Facebook page, on a blog, recommending it in a YouTube video, etc. The affiliates, then, get paid for their service.
Easy Sales Pro by Lloyd Knapman
Many people, or scams I shall say, sell coaching videos, courses, and other products to teach people the best techniques to become experts in affiliate online marketing. While in fact, their material (which is often expensive) is just a way to trick people and take their hard-earned money by making them believe that learning to be a professional online marketer is a very easy task and all that one needs is to purchase their product.
Easy Sales Pro is a program that contains a series of videos in which Lloyd Knapman teaches his audience the tactics that have worked for him and made him gain endless amounts of money. He claims that these videos provide people with the necessary training and that shall allow them to become successful online marketers. On his sales page, he mentions the amounts of money that he made. Each time he made between 1.100 and 2.300. On his account on Clicksure (a site which promotes affiliate programs), he backs his claims up by displaying figures that show the audience the amounts of money he makes month after month. The reason behind displaying this proof is to convince people that, like him, they will make a lot of money, not only a few times a week but every month. That his techniques and programs guarantee perpetual, everlasting wealth while staying at home. He, then, of course, invites the audience to choose his magical training program. He also says that the one who buys and follows his training will gain thousands of dollars on a daily basis because they will be given a step-by-step indication that will guide them in their training process.
Lloyd Knapman makes it clear the price of his training programs do not remain affordable for everyone: the more sales he makes the less affordable they become. Therefore, the audience is encouraged to drive in (before it’s too late/ too expensive) and take the chance as long as the prices are low.
This is such a vicious technique used by the supposedly “expert” in affiliate marketing to take advantage of the naivety of people and take, or rather “steal” their money.
Does it work?
So what happens when an interested entrepreneur purchases this program?
After joining the program and becoming a member, my friend, who is also a former interested online affiliation novice, purchased the product. He shared the first thing that one stumbles upon is a video containing an introduction that describes the product and in which Lloyd Knapman introduces himself. Afterward, he bumped into an up-sell. Up-selling is a technique used to maximize profit by persuading the customers to purchase the product, upgrade, etc, and this is what Lloyd Knapman was attempting to do. His offer promised the members that paying for this offer would facilitate the money-making process. He mentioned that the initial price was $197, but because he is a nice guy and because his members deserve to be treated nicely, he brought the price down to $47. Is not this too good to be true? My friend did not press on the “buy” button and ignored the message since his offer seemed very shady. But to his surprise, Lloyd Knapman told him to “wait!” and proposed the same offer but sugar-coated this time with a price as low as $27!
Seriously? And how about the catching, deceiving promise of gaining $2000 in 24 hours, decorated from both sides with two piles of dollars? Is he too kind to the point of sharing his secret of becoming rich and wealthy? And if his claims are true and not mere lies, why is not everybody rich?
So when my friend turned out the offer again, he received another e-mail in which Lloyd Knapman tried to continue his manipulation: he accused him of making a huge mistake by ignoring and not purchasing his offers.
He tried to play on his emotional psychological side; trying to make him feel as though he was missing on important things. However, his attempts went in vain and the member ignored his disturbing e-mail.
After doing so, he received another e-mail from Knapman telling him that he would be offered a $20 discount, written in red and bold.
This is a huge red flag. Knapman wanted to take the member’s money by any means. His techniques ranged from lying to manipulation.
After his message was ignored again, he sent another e-mail to remind him that the offer cost only $27, urging him to pay. The fact that he insisted means that there was something wrong with his product. One would guess that it was worthless! And if it weren’t worthless and the seller sold it with a high price as it was in the beginning: 197, then 47, and then 27. Maybe the product is not expensive and its original price should be 27 since he first offered it. Raising the price at the beginning is, then, an unethical way to take advantage of people, selling them a product the quality of which does not merit the high price. So how can an alerted member trust this seller? Unfortunately, many people are not aware of that and they end up falling victim to such dishonest scammers.
What Knapman did after he sent the same content coloring it with different colors many times, trying to fool people, yet all of his attempts got ignored, he sent a new e-mail in which he announced that the member was given free access to the content, which is called ‘’the members’ area”.
In this area, my friend found 7-course videos. The first one contained domain set-up and hosting, training on how to set a website and start making money. He has an agreement with CoolHandle, a web-hosting company that is known to be among the most expensive online. He tried to sell the company’s services and he offered a 50% discount if the member purchased the service directly through his link. Here is an example of affiliate marketing: Knapman would certainly benefit from recommending the company’s services to his clients as an affiliate marketer. Certainly, recommending this company was not based on the quality of its services that would benefit the members, rather, it was based on the commissions that he would get from recommending it. In fact, another friend of mine had a terrible experience with this company. Not only him, but many other members from his circle also did. He described their services as disgusting. Basically, he was lead to this site through another website that he described as money-grabbing. He paid over $250 to open his account. After only one week, he decided to cancel his account and asked for a refund. However, he received only e-mails trying to manipulate him to keep his account. After contacting them many times, he received the same content in which they outlined the benefits of keeping the account active. He is still waiting for the refund. Another member complained that the customer services were miserable without any clear refunding system. Shady billing practices, and very slow or non-existent responses from their support. This site with which Lloyd Knapman is in agreement is a scam. Their first aim is to steal people’s money and take advantage of them, both Knapman and the site the above-mentioned site he used in his training videos.
In the second video, Knapman recommends autoresponders which are programs that deal with e-mails of clients or potential clients which the marketer collects.
In the third video, he teaches the members how to create their own squeeze page. This latter is called so because its aim is to squeeze out the e-mail address of online visitors. Till now everything seems fine and the member should be well integrated into the program. But in his 4th training video, things change. The title of the video promises the members to make up to $10.000 per sale. He promotes a program that, according to him, shall accompany the member on his way to success, step by step. The system is called MOBE. Lloyd Knapman pretended that this product benefited others while, in reality, he was benefiting himself and destroying others with wrong claims and lies. In order to start the program and get access to the content that was supposed to train them, the members had to pay $49. However, this is not all. The members , then, are asked to pay other amounts of money in order to reach advanced levels of training. Needless to say, they are not “asked” to pay; they are “forced” to because the entire training process would remain blocked if the member did not pay. The members then find themselves obliged to pay in order to carry on the training and gain the money promised by Knapman. They end paying more than $2.000 for the shady product.
In video number 5, he promotes and recommends infinite leverage systems ILS, and one of them is MOBE. Lloyd Knapman that infinite leverage does not fulfill its claims, yet he recommends it. Meaning that he cares about the commissions than the clients. In his 6th video, he recommends different offers to the members so that they promote them, as affiliates. He teaches them to make money from their subscribers, no matter their situation. According to him, not all parties can be happy. So, taking people’s money is perfectly acceptable. In his 7th video, he teaches his clients how to get ads on social media, such as Facebook, and then he tells them to watch his next video without paying attention to the fact that it was his last video. This shows that he is not well focused on the material he’s presenting to his audience. He cares very much about money to the point that he got disconnected from what he was doing.
Lloyd Knapman is a rich man, indeed. But the money he made comes from taking advantage of inexperienced, new, interested online marketers who trusted him and his programs and who believed his lies and claims. An example of the victims who were attracted by his convincing style is the brother of a friend of mine. Before purchasing the product, he did extensive research on Lloyd Knapman and his products. Surprisingly, he found a large number of positive reviews on YouTube. He watched the videos and was very excited to live the same experience as the witnesses and make large amounts of money. He joined the program and ended up regretting the time and the money that he lost. Each time he received a video telling him to pay, he would hesitate, but he often ended up paying quickly because the promises seemed very realistic and attractive and he would not stop the entire process after reaching the middle of the road. He eventually discovered that the positive reviews were all designed by Lloyd Knapman. He paid the fake witnesses so that they appear online and share the fake, unreal claims regarding his product and recommending it to the audience. His good, attractive reputation is deceptive.
All that I want interested affiliate marketers to know about Lloyd Knapman and his products is that they should run away, in the other direction, far away from him and his affiliates, because trying to adopt his system would cruelly kill one’s enthusiasm and take his/her money and time, unethically.